SPAR Austria and Heinrich Winery donate €80,000 to integration work

January 9, 2023 IN THE CATEGORY: Community, Responsible retailing

SPAR Austria, together with Heike and Gernot Heinrich’s Winery, donated €80,000 to support the vital work of the Integrationshaus in Vienna and the Tralalobe Association. These two charitable organisations help people who have had to flee their home country, providing legal or psychosocial counselling, educational opportunities, or accommodation.

The ‘Good Wines’ of the Heinrich winery are exclusively available at INTERSPAR Hypermarkets.  Part of the proceeds from each bottle sold is donated to the Integrationshaus in Vienna and the Tralalobe Association. Through the sale of these wines, a total of € 40,000 was collected during 2022. SPAR Austria doubled the donated amount to make a total of €80,000.

Since the launch of this partnership in 2013, the integration network has received over €860,000. “The war in Ukraine is not the only reason why the number of people seeking help and the demand for accommodation and counselling services has increased. Due to inflation and the tense labour market, the refugees’ situation is becoming worse. It is therefore increasingly important not to forget those who need help after fleeing their home country. Our wines should contribute to raising awareness for this topic”, said Heike and Gernot Heinrich.

Financial support and growing awareness

Settling down in a foreign environment after fleeing your homeland is not easy. The price increases of recent months make the situation of people with a refugee background increasingly difficult. The Integrationshaus in Vienna and the Tralalobe Association address group-specific problems and offer support through counselling, accommodation, and educational opportunities.

“With this donation, we support important integration work that gives people the security of a life with perspective in these challenging times. Furthermore, it is important to us to support the ‘Good Wines’ campaign with the Heinrich Winery, as in addition to generating financial support, we grow consumers’ awareness of the topic”, commented SPAR Austria’s Board Director Markus Kaser.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade in 2020, after being a market growth leader for over a decade. It maintained this leadership position in 2021.