There will be three different phases of the summer 2016 Shop & Win campaign – the first, which runs from 5 May-13 July, will offer shoppers the chance of winning an iPad Mini every single day along with the Grand Prize of a Sony 55” 4K TV. There will also be a sales driving initiative running in conjunction with Stella Artois to win VIP tickets to Wimbledon via purchase of one of their products.
The other phases of activity will include a 5* trip to Rio de Janeiro along with some fantastic sports-related prizes including carbon-framed bikes and Apple Watch Sport edition daily giveaways.
Andy Burt, SPAR UK Senior Marketing Manager, said: “Since its launch in August 2014, Shop & Win has seen incredible success, with its previous three campaigns driving over £1m worth of incremental sales. Shop & Win has received fantastic industry recognition with no less than nine marketing awards in 2015, including best use of mobile, loyalty programme of the year and best symbol group initiative,” he said.
“The campaign has been so successful in part due to the superb implementation from our brilliant SPAR retailers across the country. This has enabled SPAR to increase basket spend and encourage a younger consumer to start shopping with us.”
Shop & Win was launched on Thursday 5 May and will run for 19 weeks until 14 September.