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Ongoing investment in retail modernisation in Hungary

January 7, 2019 IN THE CATEGORY: Store openings

Within the framework of its modernisation programme, SPAR Hungary recently invested a total of almost €13 million in the renewal of five existing SPAR stores, the modernisation of an INTERSPAR Hypermarket in Miskolc and opening of a new SPAR store in Győr, creating employment for a total of 280 colleagues. The focus was on creating a 21st century shopping experience, with a high level of service, an extended product range incorporating state-of-the-art, environmentally-friendly, store design and equipment.

SPAR Hungary invests 7 million in renewal of five SPAR stores

Last autumn, SPAR Hungary invested a total of €7 million in the renovation of two SPAR stores in Budapest and stores in the cities of Sopron, Lenti and Pécs. The focus for this project was on offering customers a convenient and modern shopping experience plus implementing environmentally-friendly retail solutions like LED lighting and energy efficient cooling and heating systems. The retail interior has been adapted to reflect the latest concept for SPAR Hungary; examples include the much improved delicatessen counter, and easier access chilled counters, contributing to a more enjoyable shopping experience, have been installed in both the fruit and vegetable and bakery departments. Key features in these five renovated stores are the bakery, a delicatessen and a grill counter offering freshly prepared products for customers to enjoy.

5 million investment in modernisation INTERSPAR Miskolc

The 3,470m2 INTERSPAR Hypermarket in the Szinvapark Shopping Centre is located at a busy downtown cross-road and is very popular among customers in the region. SPAR Hungary invested over €5 million in the renewal of this store, thereby creating a further 102 jobs. When entering the store now, customers first see fresh produce in the fruit and vegetable and bakery sections – recreated to represent a modern and diverse market with its low-level fixtures -, reminiscent of the atmosphere experienced in traditional markets. During the redesign, two easy-to-navigate shopping routes were established, reflecting two shopper profiles in this store – those on a targeted shopping mission and those wishing to browse and shop at leisure. Further facilitating quicker shopping missions, self-checkout is also available. New services include a INTERSPAR to Go restaurant where freshly prepared hot meals, pizzas, grilled dishes, roasts, vegetables, cheese, sandwiches, salads and soft drinks are available to shoppers.

Expanding the brand presence in Győr

SPAR Hungary invested €870,000 in a new SPAR Supermarket in a residential area of the city of Győr, creating 20 new jobs. Shoppers in this growing urban area can now do their daily and weekend shopping in a modern retail environment. The enjoyable and time-saving shopping experience is supported by practical store design and equipment as well as shelf systems designed according to the latest corporate concept. Highlights of the store are the delicatessen counter, the bakery and the SPAR to Go restaurant offering fresh grilled products, sandwiches and salads. Self-checkout contributes to a faster shopping. A special emphasis has been placed on environmental protection: in addition to energy-saving LED lighting, a cutting-edge, energy-efficient, heat recovery system was implemented.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.

The move to license independent retailers to operate the SPAR Brand has proven to be very successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.