Introduced over 10 years ago, WebSPAR is the company’s own internet network specifically designed to support SPAR retailers. Having gone live last month, the new and improved WebSPAR 2.0 has been totally redesigned based on feedback from retailers over the last 12 months.
WebSPAR 2.0 has a much simpler, intuitive design, and content on the site will be bespoke to each retailer, thanks to a login page at the start.
For example, if a store is non-licenced and doesn’t sell alcohol, this retailer will not see any alcohol products, news or information that isn’t relevant to them.
The design is responsive, so retailers can use any device including laptops, tablet and mobile as well as their back office PCs.
The revamped site also includes a new and improved live weather feed, product recalls and alerts, latest news, deals and promotions, and new product launches from both branded and own label.
There is also a great new search facility, which is superior in search capability and offers clearer information.
Finally, product images are now much bigger and of better quality, and the product information available is much more comprehensive.
Peter Dodding, Sales & Marketing Director said: “While the current WebSPAR has been a good communication tool in the past, technology has moved on significantly and we wanted to reflect this with WebSPAR 2.0.
“We took on board all the feedback that SPAR retailers gave us about WebSPAR, and came up with this clearer, simpler and more intuitive layout.
“We are really confident that our retailers will find it much easier to navigate around the site and find exactly what they’re looking for.”
The site will continue to be updated in the future.