Fresh start: SPAR UK partners with social media influencer ‘The Fitness Chef’

January 12, 2021 IN THE CATEGORY: Responsible retailing

SPAR UK has started the New Year with a bang by partnering with social media influencer Graeme Tomlinson – also known as The Fitness Chef. In partnership with the nutrition coach and personal trainer, SPAR UK is sharing nutritional advice and recipes throughout January to help consumers find a balanced lifestyle.

SPAR UK aims to encourage a fresh and balanced start to the year at an affordable price. The collaboration with Graeme Tomlinson will enable customers to be guided and educated on a balanced lifestyle. 

“We will be utilising his breadth of knowledge and expertise to drive sustainable goals. We have also created a series of recipe videos showing some of The Fitness Chefs favourite meals, all featuring SPAR Brand products”, said Madeleine Blowing, Brand & Digital Executive at SPAR UK.  

Tomlinson will provide delicious recipes, blog posts, and content from his social media channels. He will also arrange some competitions for everyone to participate. 

“We also see this as a great way for SPAR stores to get involved in the campaign. Recipes using ingredients available in SPAR stores will drive footfall and awareness of the collaboration”, added Blowing.

Tomlinson said: “Like SPAR, I want to show people that cooking tasty and nutritious food can be easy, cost-effective, and convenient.”

Source: SPAR UK

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The UK became a member of SPAR in 1956 when a group of independent wholesalers was granted the SPAR licence by SPAR International. There are five regional partners in the UK, Each has strategically placed Distribution Centres. A central office, located in London, provides national marketing and buying services for the group.

SPAR has led the convenience market in the UK for many years but has faced increasing competition. Always innovative, the five regional partners have continued to grow the brand. Throughout the UK, a combination of independently-owned licensed retailers and company-owned stores can be found. These include forecourts, airports, train stations, city centres, and local neighbourhoods.