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DESPAR Italia supports the Italian Red Cross in providing aid to Ukraine

April 5, 2022 IN THE CATEGORY: Community, Responsible retailing

DESPAR Italia is supporting the Red Cross in providing emergency aid to Ukraine by sending essential foodstuffs to the Italian Red Cross Emergency Operations Centre in Avezzano (L'Aquila). The retailer has also responded to the Italian Red Cross’ call to donate to Ukraine through the organisation’s fundraising tool.

These are the first in a series of steps that DESPAR Italy is taking to support the Ukrainian people. DESPAR Italia, part of the international SPAR network, is rallying around its Ukrainian colleagues and the entire population of that country during these difficult times. The retailer will take further action following appeals by the international aid organisations responsible for supporting displaced Ukrainian citizens.

Giving tangible form to the SPAR ethos of working better together, DESPAR is supporting these fundraising efforts through dedicated communications across all channels, including POS and social media. Companies and individuals are encouraged to donate vital funds to the Italian Red Cross on the dedicated website https://cri.it/emergenzaucraina/.

Source: DESPAR Italia

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About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s licence in 1959. The first store opened in 1960. With it, SPAR became the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets, and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the company achieves most of its turnover through these larger format stores, the independently owned neighbourhood supermarkets remain vital.