Building brand recognition: The iconic SPAR logotype

May 6, 2022 IN THE CATEGORY: Feature articles

As we mark the 90th anniversary of the SPAR Brand this year, we take a look at the SPAR logotype, used across the SPAR network and recognised by shoppers around the world.

Across our vast global network, SPAR stores, trucks, uniforms, and packaging have become instantly recognisable, with the single most important factor in this recognition being the striking and unique SPAR logotype.

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