A brand new INTERSPAR Hypermarket opens in Sicily

December 19, 2017 IN THE CATEGORY: Store openings

DESPAR Italy Partner, ERGON, recently opened an INTERSPAR Hypermarket in the “Fortezza di Modica” shopping mall in Modica, a city near Ragusa in the Southeast of Sicily, which is famous for its chocolates and other high quality foods.

The new INTERSPAR positions itself as a one-stop-shop with many high quality products from the region on offer. It has a butchery department with a large choice of meats – including the certified locally sourced meats of the Gustibleo range, a fish department with fresh catch of the day and a cold meats department. Other fresh departments include the deli with a varied offering, catering for all genres and tastes. There’s also a bakery with freshly baked bread and a fruit and vegetable section focusing on locally sourced and organic produce. 

Two novelties in the food retail landscape of the region are the bulk frozen food section, where customers can purchase frozen items that are not pre-packaged, and the healthy section with products (both food and non-food), that have a particular focus on health and wellness, such as dietary supplements, gluten- or lactose-free foods, vegan products, organic ranges, health and beauty items and household detergents. 

A great selection of wines, together with a selection of craft and local beers, completes the offering of this modern INTERSPAR Hypermarket. Electronic and household appliances are one of the main non-food sections.  

A large crowd of shoppers and many officials were present at the opening of the INTERSPAR, featuring a vast assortment and many departments that are new to this city. 

The opening day was celebrated with a giant cake that was offered to all customers, various entertainment and instore tastings. There were also many surprises such as a competition called “The wheel turns for everyone!”, which offered €100,000 worth of prizes, including two cars, many household appliances and smartphones, as well as 500 discount vouchers a week. 

Attractive, instore communications help customers navigate between the different “worlds” of this hypermarket, where food and non-food items are merchandised together, offering great choice and practical solutions to customers’ needs. 

By opening this new hypermarket, SPAR Ergon has taken on a new and exciting challenge, and is providing sought-after employment opportunities for locals. The shopping mall where the INTERSPAR Hypermarket is located has already benefited from its new tenant, which attracts increased footfall and creates renewed interest. 

The city of Modica and the surrounding community have responded with great enthusiasm to this new store, which gives a boost to local businesses and provides a large number of services to the community.  

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About DESPAR Italy

SPAR International first granted a SPAR Brand licence to DESPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. DESPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.