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Better Together: Buying strategies that improve value for both SPAR retailers and consumers

December 10, 2020 IN THE CATEGORY: Awards and prizes, COVID-19, Own brand

Thanks to the global SPAR distribution and retail network, SPAR Partners in 48 countries worldwide benefit from joint purchasing opportunities that range from regional buying alliances to sourcing centrally through SPAR International. SPAR International also offers own brands ranges supplied through the distribution centre in The Netherlands to 30 countries around the world.

A SPAR global buying alliance supports SPAR Partners in growing their product volumes, strengthening bonds with suppliers, and gaining faster access to successful products. Successful joint buying strategies are proving even more valuable in current times.

Product development is a complex process that is both time and resource intensive. By pooling resources, SPAR countries can benefit from the latest innovations in new product development, helping them meet evolving consumer expectations and needs.

SPAR International facilitates trade of own brand ranges that are sourced from specific countries, capitalising on local expertise about products and suppliers. Examples include pasta products sourced in Italy. Diverse own brand ranges sourced from SPAR Italy, Spain, South Africa and the UK are sold in over 15 countries across Europe, Africa and the Middle East.

SPAR International own brand products are increasingly recognised and awarded at an international level. Most recently, two SPAR International products were recognised with the Private Label Manufacturers Association (PLMA) Salute to Excellence Awards (SPAR Natural Organic Biodegradable Coffee Capsules Espresso capsules, or SPAR’s Quinoa & Chia Rice Tubes). Various SPAR country private label products have also been awarded, such as the sea bass in oil from SPAR Italy.

Consumers benefit by gaining access to a growing range of own brand products sourced from multiple markets, as well as articles that respond to specific needs, such as the SPAR Natural range of products that are either gluten-free, sugar-free, lactose-free, organic, Fair Trade, or just offer healthier, more sustainable options.

SPAR Partners can rely on a strong distribution network and efficient logistics based in The Netherlands. The savings generated from this strong buying network are reflected in great consumer prices, and improved value for retailers.

Source: SPAR International