Often located in high traffic areas, SPAR Express stores provide meal solutions to people on-the-go with an emphasis on convenience. SPAR Supermarkets in Ukranian neighbourhoods provide both daily and weekly shopping needs, with strong fresh offer. Larger EUROSPAR Hypermarkets offer an even wider choice for the whole family.
Across all formats, the instore assortment is geared towards providing a wealth of choice with fresh produce, fresh baked goods, freshly prepared meal solutions, food-to-go, and a coffee offer complementing the dry grocery selection. Larger stores also feature particularly extensive wine selections.
Independent retailers and corporate store managers benefited from the release of a set of training materials titled ‘how to become a successful retailer’. The videos bring together best practice for instore training.
SPAR Ukraine also published a complete guide highlighting the benefits of the global SPAR Brand and support available through SPAR Ukraine. A team building session for these members of the business included a visit to nearby Batumi in Georgia for a one-day conference.
Community activities are also high on the agenda. In a children’s art contest, prizes were awarded to the best artworks showcasing awareness of traffic rules and involvement with the environment. An international sculpture festival with entries from five countries was held in the city of Lutsk, with participants able to shop in the local SPAR Supermarket.
Source: SPAR Ukraine
About SPAR Ukraine
SPAR was launched in Ukraine in 2001 with the opening of the first SPAR Supermarket. Since then, independent retailers have continued to bring the brand to local consumers in a number of cities.
SPAR has experienced a lot of change in Ukraine over the past few years and on 1 December 2016, a new licence was granted to Volwest LLC, a retailer with a strong track record of partnering with independent retailers. Volwest works with all SPAR retailers to strengthen the brand presence in the country, opening new convenience stores, supermarkets and hypermarkets.