SPAR UK boosts community sport with new campaign

May 31, 2018 IN THE CATEGORY: Community, Responsible retailing, Sport sponsorship

SPAR UK has launched a new campaign designed to support community sport across the United Kingdom. ‘The People’s Podium’ will see the SPAR Partner celebrate a selection of incredible local community sport heroes and provide £18,000 of funding for their projects.

Members of the public can now nominate individuals they think deserve recognition by visiting @SPARintheUK on Facebook or

An expert panel made up of representatives from SPAR and British Athletics will then select the five most deserving individuals based on their achievements and the impact they have had on their local community through sport. Each of the five individuals selected will be awarded a £2,000 cash prize to go towards their project, with one overall winner earning a total of £10,000.

With over 2,600 stores across the UK, SPAR is at the heart of many local communities. The People’s Podium campaign is a demonstration of SPAR’s commitment to supporting local people and their communities, anytime and anywhere.

Speaking at the launch, Michael Lawless, Interim Brand & Marketing Director at SPAR UK said: “The People’s Podium is a simple campaign to celebrate and reward the unsung individuals that do wonderful things through sport. We hope that this campaign and the funding we will provide will enable more people to experience the benefit of sport in their area.”

Source: SPAR UK


The United Kingdom became a member of SPAR in 1956. There are five regional partners in the UK with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.

SPAR is the UK’s leading convenience retailer with a combined turnover in excess of £12 billion. SPAR celebrated its 60th anniversary in the UK in 2017.

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