SPAR UK announced as national partner for IAAF World Indoor Championships

March 2, 2018 IN THE CATEGORY: Health, Sport sponsorship

SPAR UK has been announced as a National Partner for the IAAF World Indoor Championships Birmingham 2018. As part of the agreement, SPAR will provide the workforce and volunteers with packed meals and will also supply SPAR Own Brand wine at the hospitality events associated with the Championships.

SPAR UK joins Birmingham Airport as a National Partner for the Championships, which will be held at Arena Birmingham from the 1 – 4 March. The Championships will be the biggest indoor sports event to be held in the city for 15 years and it will be the first time any country has held the outdoor and indoor world championships back to back, following London’s successful staging of the IAAF World Championships last year.

SPAR UK recently announced a three-year sponsorship deal with British Athletics that provides wide-ranging support to athletics through to the end of 2020. As part of that agreement, SPAR UK became the title partner of the British Athletics Indoor Championships for the next three years and the 2018 edition of this event was held in Birmingham in February.

Championships Director, Joan Durose, said: “We are delighted to welcome SPAR as a National Partner for the IAAF World Indoor Championships, as they have such a strong track record with supporting athletics. It is important that our workforce and volunteers are fed well while on duty so we are especially grateful to SPAR for providing healthy meals for those people working at the Championships.”

Debbie Robinson,SPAR UK Managing Director said: “We are proud to be part of such a prestigious event and fully support the Great Britain and NI team as they compete on a global scale. It gives us the chance to work hand in hand with British Athletics providing healthy and nutritious SPAR brand products alongside sports and activity – everyone’s a winner!”

To buy tickets or register for updates on the Championships, visit:


The United Kingdom became a member of SPAR in 1956. There are five regional partners in the UK with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.

SPAR is the UK’s leading convenience retailer with a combined turnover in excess of £12 billion. SPAR celebrated its 60th anniversary in the UK in 2017.

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