SPAR Slovenia celebrates 25 years of supporting basketball

October 9, 2026 IN THE CATEGORY: Sport sponsorship

SPAR Slovenia is proudly celebrating 25 years of partnership with the Basketball Federation of Slovenia, reinforcing its long-standing commitment to supporting sport, active lifestyles, and local communities.

The partnership is one of Slovenia’s longest-running sports sponsorships and reflects shared values of dedication, teamwork, excellence, and community engagement. SPAR Slovenia continues to support basketball at all levels, helping promote one of the country’s most popular sports while encouraging active, healthy lifestyles.

Celebrating success on the European stage

A highlight of 2026 was the Slovenian U20 national team’s success, which were crowned champions at the FIBA U20 EuroBasket 2026 tournament held in Ljubljana.

SPAR Slovenia’s support extends beyond individual events. The retail business continues to assist the national team as it prepares for upcoming international competitions, including qualification for the FIBA Basketball World Cup Doha 2027.

Supporting basketball from grassroots to elite level

SPAR Slovenia’s commitment to the sport spans every level of the game. Alongside its partnership with the Basketball Federation of Slovenia, the company is a long-term sponsor and food partner of KK Cedevita Olimpija. This is one of the country’s leading basketball clubs, which competes domestically as well as in the BKT EuroCup and ABA League.

SPAR Slovenia has also supported the Pokal SPAR competition since the 2001/2002 season. Over two decades later, the tournament remains an important part of the Slovenian basketball calendar.

By supporting national teams, professional clubs, and domestic competitions, SPAR Slovenia demonstrates how sport can bring people together, inspire future generations and strengthen local communities. Through its 25-year partnership with Slovenian basketball, SPAR remains committed to promoting teamwork, perseverance, and healthy living on and off the court.

Source: SPAR Slovenia

Read more about SPAR Slovenia.


About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was granted a licence by SPAR International to operate the SPAR brand in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR Slovenia has become a key employer in the country, both through its corporate business as well as through licences being granted to independent retailers to expand the brand’s presence across the country further.

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