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SPAR Switzerland runs Christmas campaign for Children’s Cancer Aid

November 24, 2016 IN THE CATEGORY: Community, Responsible retailing

SPAR Switzerland launched its Gleam of Hope Christmas campaign 15 years ago for the first time. Held every year in the build-up to Christmas, the campaign is run in support of Children’s Cancer Aid Switzerland.

The campaign provides support to affected families by helping to finance family holidays that give one a chance to take a break and regain energy.

Each year, the campaign is promoted instore with the Gleam of Hope paper bag. This year, SPAR Switzerland has re-designed the popular shopping bag, giving the campaign a fresh new look and feel. For every paper bag that’s purchased, 10 cents is donated to Children’s Cancer Aid Switzerland.

The 2016 campaign was launched in SPAR stores across the country in early November and runs until the end of December.

In 2015, all customers purchasing Schellen-Ursli products at SPAR stores in Switzerland also supported Children’s Cancer Aid. In total more than €14,000 was raised.