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SPAR Switzerland remains title sponsor of Women’s Handball League

September 21, 2015 IN THE CATEGORY: Sport sponsorship

SPAR has successfully extended its partnership with the Swiss Handball Association for another two years, until 2017. Thanks to the on-going collaboration, SPAR customers can continue to collect bonus points for their favourite club through the Handball BonusCard or the Handball App.

SPAR’s position as title sponsor of the Swiss Handball Association was secured shortly before the start of the 2015/2016 season at the end of August. “We are delighted to have a two-year extension with SPAR as title sponsor. SPAR is a strong partner and an integral part of Handball in Switzerland. Most importantly, we are pleased that the focus will remain on young talent thanks in large part to the Handball BonusCard and the Handball App. We look forward to a successful new season,” said Roger Keller, Marketing & Communications Executive, Swiss Handball Association.

The Handball BonusCard and the Handball App are actively used by the Handball community in Switzerland. Over the past three seasons, SPAR and TopCC customers managed to collect 48,500 Swiss Francs for the support of young Handball talent. “This unique commitment is a win-win situation for both parties. We feel close to the Handball community in Switzerland and thank them for their loyalty,” said Karin Locher, Head of Marketing and Communications, SPAR Switzerland.