SPAR Slovenia becomes an official partner of MasterChef Slovenia

April 2, 2024 IN THE CATEGORY: Digital and Marketing

SPAR Slovenia has become an official partner of MasterChef Slovenia, the most popular cooking show in the country. The show returned to the airwaves with the new season, with this new partnership guaranteeing that both contestants’ dishes and viewers’ local culinary creations are made using a wide range of SPAR products.

Celebrating fresh food

SPAR Slovenia believes in the enjoyment of cooking, and that everyone can become a master in their own kitchen. SPAR offers a wide range of fresh products, encouraging customers to create delicious recipes at home. With this in mind, SPAR has come together with MasterChef Slovenia as an official partner of the show. This collaboration comes through a combined passion for cooking, and the importance of using quality ingredients.

Supporting home cooking

MasterChef Slovenia connects family members and creates memories as loved ones gather in front of the television. SPAR Slovenia highlights the importance of family time and cooking together. To promote home cooking, SPAR posts weekly recipes prepared by the contestants in their leaflets and on the SPAR website. Through this initiative, SPAR Slovenia highlights its role as a supermarket retailer with a passion for fresh food, supporting chefs and families united by food across the country.

All recipes can be found here, and customers can find all the original ingredients at their local SPAR store.

Source: SPAR Slovenia.

Read more SPAR Slovenia.

About SPAR Slovenia

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was granted a licence by SPAR International to operate under the brand in 1991. ASPIAG is a subsidiary of SPAR Austria AG. SPAR has become a key employer in the country, both through its corporate businesses as well as through licenses being granted to independent retailers to expand the brand further.

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