Read more about COVID-19 Preparedness & Responsiveness

SPAR Scotland gives national women’s football team an extra boost

June 11, 2019 IN THE CATEGORY: Sport sponsorship

The FIFA Women’s World Cup kicked off in France last week Friday and as part of the exciting new partnership that sees SPAR Scotland sponsor the Scottish Women’s National Team (SWNT), a range of produce was delivered to the squad ahead of the tournament to help give them an extra kick of energy.

The delivery included peanut butter, teabags, and porridge and SPAR Scotland’s CEO, Colin McLean, was present to proudly hand over the goods.

SPAR Scotland’s sponsorship of the team was announced earlier this year as the momentum was building for the World Cup. Commenting on the partnership, Scotland Women’s National Team head coach, Shelley Kerr, said: “We are extremely proud to have SPAR as an official partner of the women’s national team and are grateful for their backing ahead of our first ever FIFA Women’s World Cup.

“Since we qualified, we have worked hard to ensure we create the best performance environment for our players.

“A huge part of that is nutrition and it is great that SPAR have been able to provide us with a wide range of produce which will help the players on the field.”

The 12 month deal with the Scottish Football Association (SFA) saw SPAR Scotland become an official partner with the SWNT. To support this big year for the team, all 300 SPAR stores are joining in the exciting campaign.

Source: SPAR Scotland

Read more news from SPAR UK.


About SPAR UK

The United Kingdom (UK) became a member of SPAR in 1956 when a group of independent wholesalers was granted the SPAR licence by SPAR International. There are five regional partners in the UK with strategically placed Distribution Centres (DCs) in each region. A central office, located in London, provides national marketing and buying services for the group and supports the development of the brand.

SPAR has led the convenience market in the UK for many years but has faced increasing competition. Always innovative, the five regional partners have continued to grow the brand. Throughout the UK, a combination of independently-owned licensed retailers and company-owned stores can be found, spanning forecourts, airports, train stations, city centres, and local neighbourhoods.