SPAR Austria reached a record-breaking market share of 35.6% in April 2020, outperforming its domestic competitors, according to market researcher Nielsen. SPAR overtook its competitors for the first time in January, showing that this strong leadership position is not only due to increased sales during the lockdown. Reviewing the first four months of this year, SPAR has held an overall market share of 34.0%, making it the market leader in Austria’s food retailing during this period.

The dynamic development of SPAR can be seen very clearly in the sales growth of April 2020 when SPAR grew by +23%, while the food retail sector registered growth of +12.6%. This enabled SPAR to increase its market share to a sensational 35.6% in April, thereby achieving market leadership.

SPAR CEO Dr Gerhard Drexel attributes the success to a combination of factors: “On the one hand, there is the decades of collaborating with our Austrian, regional and local partner suppliers from industry, trade and agriculture. On the other hand, our dedicated commitment to stable prices and attractive price offers for all of our customers in Austria –  day after day and week after week – is a factor.”

“A particularly important component of the success, however, are the hard-working and competent SPAR retailers and the colleagues in all areas of the company, be it in sales, logistics or administration. This has been particularly evident in the past few weeks. We are extremely proud of them, and they have all contributed to this success”, Dr Gerhard Drexel added.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy.