SPAR partner collaboration brings Sri Lankan products to Oman

June 7, 2021 IN THE CATEGORY: Digital and Marketing, Sourcing

SPAR Oman has recently added 78 Sri Lankan SKUs to the assortment of 24 of its neighbourhood stores in the capital, Muscat. Since COVID-19 regulations have curtailed travel opportunities, SPAR customers in Oman, comprising local and international residents, have welcomed the expanded international range.

Over the past years, SPAR Oman has regularly purchased fresh fruit and vegetables from Sri Lanka, which have proven popular among shoppers. Based on this success, the company decided to expand the range with more processed groceries. 

An invitation to participate in a business conference hosted by His Excellency Omar Lebbe Ameer Ajwad, the Honourable Ambassador of Sri Lanka to Oman, presented an opportunity to interact with Sri Lankan companies. This event fostered closer collaboration between SPAR Oman and the SPAR operator in Sri Lanka, Ceylon Biscuits Limited, resulting in SPAR Oman placing a product order worth US$10,000. 

The launch was celebrated at an event at SPAR Madinat Qaboos, hosted by the Honourable Ambassador and SPAR Oman CEO Sridhar Moosapeta on 11 May. After just fifteen days, three-quarters of the goods have been sold, highlighting the demand and success of this initiative. 

Source: SPAR Oman

Read more about SPAR Oman and SPAR Sri Lanka 

About SPAR Oman

SPAR International granted the licence for SPAR in Oman in 2014 to Khimji Ramdas, a US$1 billion Distribution Company. Khimji Ramdas is a leading business conglomerate in Oman. The group has interests in trading, distribution, retailing, training, restaurants, and manufacturing.

SPAR Oman has taken learnings from several SPAR countries and identified opportunities to build and develop the brand across the country. As a result, it has developed a successful business that offers a world-class shopping experience to consumers in a short period.

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