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SPAR NI appoints Belfast Food Blogger as SPAR and EUROSPAR brand ambassador 

June 10, 2020 IN THE CATEGORY: Own brand

SPAR NI has announced a new brand ambassador partnership with one of Northern Ireland’s top foodie bloggers, Conor Hogan. To kick off his role, Conor will showcase SPAR’s Enjoy Local range of meats with a cook-along video, showing what is in store for barbeque season ahead of the Big SPARBQ Weekend on 12 and 13 June.

Conor, known as the Belfast Food Blogger across social media, has steadily turned his love for cooking with fresh, local food into a successful online platform. After previous partnerships with EUROSPAR, has made it official with the brands.

Brenda Mulligan, Head of Brand Marketing at Henderson Group, SPAR Partner in Northern Ireland, says Conor will also be the first to taste test new own brand ranges and share with his audiences. 

“Conor has earned his credentials as one of Northern Ireland’s most curious and authentic novice cooks, he has the ability to combine big flavours with simple recipes, making them accessible to our shared audiences”, Brenda Mulligan said.

“Conor will be integral in boosting our own brand ranges and fresh local products in store, from our enjoy local fresh range to The CHEF ready to cook line, which will see an additional 25 products added over the summer.”

“We’re looking forward to working with Conor and sharing his simple tips, ideas, and delicious recipes across our digital platforms.”

Conor added; “My blog started off as somewhere for me to share what I was enjoying cooking for myself and my family, recreating firm favourites and challenging myself to try something new. I have a genuine love for food, and I believe we have the best producers in the world on our patch of land, which are well showcased in SPAR and EUROSPAR stores. I’m really excited to take on this role.”

Followers of SPAR, EUROSPAR and Belfast Food Blogger on social media will be able to get involved in the Big SPARBQ Weekend in June, as well as having the chance to win prizes on all platforms by sharing their own SPARBQ spreads.

“We’re hoping to bring some fun into people’s gardens with our SPARBQ, and our Virtual Sports Day with Healthy Kidz which takes place on Saturday 13 June, hopefully something for the kids at home to get involved in and enjoy as they usually would at the end of term”, Brenda Mulligan added.

Source: SPAR NI


About SPAR UK

The UK became a member of SPAR in 1956 when a group of independent wholesalers was granted the SPAR licence by SPAR International. There are five regional partners in the UK with strategically placed Distribution Centres in each region. A central office, located in London, provides national marketing and buying services for the group and supports the development of the brand.

SPAR has led the convenience market in the UK for many years but has faced increasing competition. Always innovative, the five regional partners have continued to grow the brand. Throughout the UK, a combination of independently-owned licensed retailers and company-owned stores can be found, spanning forecourts, airports, train stations, city centres, and local neighbourhoods.