For the eighth year, consumer panel services GfK surveyed customer satisfaction of nearly 70 out-of-home brands. GfK divides these into four categories: Fast Service, Coffee & Lunch, On the Move, and At Work. GFK assess the brands based on the 7G model and forms the basis for the nominations: convenience, hospitable, cheap, enjoyment, healthy, good conscience and good story. Enjoyment is the most important of the 7G’s for On The Move, with SPAR leading the way in this area.
With the different concepts of City, Express and University, SPAR is the highest rated in the On the Move segment. According to its customers, SPAR knows how to make a difference in terms of enjoyment and healthier options. SPAR is also showing an upward trend in the area of hospitality.
Behind SPAR, TotalEnergies and AH-to-go received the next highest ratings in the ‘On the Move’ segment.
Geeske Burema, commercial director of SPAR Netherlands said: “It was a pleasant surprise to be named Best On the Move formula. We were together with all of our retail entrepreneurs for an inspiration day. It was remarkable to receive this recognition in their presence. This underlines our strategy to become King of Convenience, in which we merge food retail and food service. Always close by, for every moment, with a surprisingly tasty and healthy assortment for our customers delivered by our committed entrepreneurs!”
The CPS GfK Out of Home Formula Report reflects the development in appreciation and loyalty among customers of the larger foodservice formulas in the Netherlands. Each formula provides insight into the rating of the 7G’s (convenience, enjoyment, affordable, hospitable, healthy, conscientious and clear storyline).
This recognition follows on the industry award received earlier this year by SPAR Netherlands for its partnership with independent retailers.
Source: SPAR Netherlands
Read more about SPAR Netherlands
The SPAR brand was founded in the Netherlands in 1932 by the Dutch wholesaler Adriaan van Well. It was established as a voluntary chain of grocers under the name DESPAR – an acronym of a slogan created by van Well to describe the organisation: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. SPAR Netherlands’ main distribution centre in Waalwijk supports licensed independent retailers operating throughout the country.
