SPAR Kosovo partners with Red Cross to offer food support packages

June 18, 2020 IN THE CATEGORY: COVID-19, Responsible retailing

SPAR Kosovo has partnered with the Red Cross of Kosovo to support 50 families in need by offering food packages.

As part of this charitable campaign, Kosovan Prime Minister Albin Kurti and representatives from the Red Cross visited SPAR Kosovo’s warehouse.

Kosovo has been deeply affected by COVID-19. Although unemployment has been an issue in Kosovo even before the pandemic, the economic consequences of the imposed lockdown measures meant even more people lost their jobs. As a result, discretionary income has taken a hit throughout the country.

Considering the severity of the situation, SPAR Kosovo in March began implementing strategies to support both colleagues and customers during this crisis. Throughout the COVID-19 epidemic, SPAR’s main areas of focus have been food security, the safety and wellbeing of both team members and customers, as well as targeted online shopping solutions.

Source: SPAR Kosovo

In January 2019, SPAR International granted an exclusive licence to a consortium, SPAR Kosova JSC, to operate the SPAR Brand in the country. The consortium represents three leading Kosovo business entities with international experience operating in the areas of distribution, retail and investment.

SPAR Kosovo aims to be the leading retail chain in the market, providing the best shopping experience through a commitment to freshness, choice, value and top-quality service. There is potential in the market to develop both small neighbourhood stores and larger supermarkets, with the objective of having 35 SPAR stores in operation by the end of 2023.

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