SPAR Italy regional operator Maiora opens new INTERSPAR Hypermarket in Catanzaro

January 12, 2022 IN THE CATEGORY: Store openings

SPAR Italy operator Maiora has opened a new INTERSPAR Hypermarket in Catanzaro, the capital of the Calabria region. The purpose-built 1,400m2 hypermarket features a retail design concept developed by Maiora in close partnership with SPAR International and the University of Parma in 2020. Themed areas provide an innovative shopping experience, taking the customer on a culinary journey. A range of services offers customers the right solution for virtually any eating occasion.

Compact INTERSPAR Hypermarket

With the opening of the INTERSPAR in Catanzaro, Maiora has strengthened its SPAR network in Calabria, which now totals 79 company and independently owned stores.

The brand new INTERSPAR Hypermarket features renewed departments and a wide choice of products across all categories.

Located in Le Aquile shopping centre, the brand-new store has been designed to provide a better shopping experience through wider assortments, themed areas, and an offer of convenient services.

The store focuses on served fresh departments and the best locally sourced products, such as fresh fish and seafood, as well as high-quality meats. A real highlight is the delicatessen department, with delicious food-to-go prepared with local ingredients and traditional recipes.

Customers can enjoy to-go products purchased instore in an adjacent seating area. Sushi is available upon order on Fridays and Saturdays. There is also a reservation service for parties and celebrations. The wine and beer departments are other real highlights. A special occasion section offers colourful non-food items to celebrate parties and other festive events.

“Our compact hypermarket concept has already successfully tested in other parts of Calabria and Central-Southern Italy. It is now bringing consumers in the city of Catanzaro brand new services and a significantly better product offering for all needs. This is an important result for our group, which has concentrated significant efforts and investments in Calabria to increase the brand’s presence in the region”, says Pippo Cannillo, CEO and President of SPAR operator Maiora.

Source: SPAR regional operator Maiora

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About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s licence in 1959. The first store opened in 1960. With it, SPAR became the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets, and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the company achieves most of its turnover through these larger format stores, the independently owned neighbourhood supermarkets remain vital.

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