SPAR Hungary launches local product competition

July 10, 2019 IN THE CATEGORY: Digital and Marketing, Responsible retailing, Sourcing

SPAR Hungary has launched an innovative product competition, Hungaricool, aimed at providing shoppers with new, sustainable food products produced by local Hungarian suppliers. The winning products will be sold in INTERSPAR Hypermarkets across the country from April next year.

The competition, held from 27 June – 24 August, is focused on foods that showcase innovation in terms of the ingredients and packaging used, providing retailers with healthy, sustainable solutions to offer their customers.

Participating food production companies need to have been in operation for at least one financial year with an annual revenue of €30,000 – €90,000. Their packaging methods will be judged according to environmental standards and the extent to which they comply with consumer trends and demands.

Applications will be assessed by a professional panel, which will select up to 20 products or product groups to compete at the 2019 National Agriculture and Food Exhibition Fair (OMÉK), from 26-29 September. Of those products chosen for OMÉK, up to 10 will be selected to be sold in 34 INTERSPAR Hypermarkets in Hungary from April 2020 onwards.

The companies producing the 10 best products or product ranges will also have the chance to be featured at a European trade fair included in the 2021 exhibition calendar of the Agricultural Marketing Centre.

“SPAR Hungary actively supports local food production and has always emphasised the importance of Hungarian producers. As a result, in certain of our product categories, 95% of the products we sell are produced by local suppliers.

“High-quality Hungarian food products are becoming increasingly popular and we are proud to be able to contribute to the development of the domestic agricultural and food-processing trade. Thanks to our Hungaricool competition, shoppers in our hypermarkets will be able to find even more new and original Hungarian food products,” said Márk Maczelka, Head of Communications at SPAR Hungary.

More information about the competition can be found on the official Hungaricool website.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.

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