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SPAR Hungary is main sponsor of Budapest Wine Festival Limited

September 12, 2020 IN THE CATEGORY: Digital and Marketing

SPAR Hungary is again sponsoring the Budapest Wine Festival, an important four-day event held each year in September at the scenic Buda Castle. Combining the finest Hungarian and international wines with an array of delicious foods from exclusive restaurants and top chefs, accompanied by an excellent live music programme, the festival is a real highlight in the local event calendar.

Ahead of the Budapest Wine Festival, its main sponsor, SPAR Hungary has run a strong promotional campaign to support the event, including an online game named Bormustra running from 3 to 23 September 2020, offering customers the chance to win a one- or two-night stay at a wine estate, with cellar visits and wine tastings. SPAR Hungary has also been offering special promotions on its SPAR Wine Catalogue. The attractive offers in the SPAR Wine Catalogue are available between 2 and 23 September 2020.

During the festival, visitors will be treated when returning to the SPAR stand, where they can taste the SPAR Selection wines of exceptional quality, as the fourth glass of wine will be offered for free. SPAR Hungary continues support both the Budapest Wine Festival and the local wine culture with this marketing campaign.

This year, the festival will be held in a ‘limited’ 2020 edition, with 400 pre-registered people gaining access during either the afternoon or evening time slot, allowing for the festival to be held in compliance with COVID-19 prevention regulations.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.