Thanks to the strength of both brands, the collaboration will create economies of scale, particularly in the area of convenience retailing.
Bazaar, founded in 1994, will provide logistics support to SPAR Hellas and will also develop new SPAR-branded stores. SPAR Hellas expects to upscale the business in Greece through this new partnership, with a particular emphasis on ensuring excellence for valued customers, both through high-quality services and competitive pricing.
The partnership will see Bazaar open four SPAR Supermarkets in 2020, adding to the current network of 31 SPAR stores that have been launched since SPAR Hellas became the partner in March 2018.
Fivos Karakitsos, Managing Director of SPAR Greece has expressed delight in the new partnership, saying: “SPAR Hellas with the support of Bazaar and the Veroukas Group now offers the most dynamic and comprehensive commercial proposal for middle-market retail stores. We have the power of the global SPAR Brand, strong marketing strategies, a nationwide distribution network, a full range of own brand products, as well as competitive benefits and prices. By joining forces, we are sure to create an even stronger SPAR presence in Greece.”
Source: SPAR Greece
About SPAR Greece
The SPAR Brand was first launched in Greece in 1969 when the Veropoulos company was granted the SPAR licence. In 2018, after the Veropoulos family decided to sell the business, the brand was re-launched in Greece with new partner, SPAR Hellas.
Corporate-owned stores are being developed alongside independent retailer run stores with global expertise in store design, store operations, fresh service offerings, and instore communications being accessed and implemented.
SPAR Hellas has developed a strategic relationship with buying union, ASTERAS, which will see ASTERAS convert most of its existing portfolio of 200 stores to the SPAR Brand over the next few years.