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SPAR France strengthens brand footprint in the Paris region

September 22, 2020 IN THE CATEGORY: Store openings

SPAR France has strengthened its footprint in the Paris region with the opening of a new SPAR Supermarket in Saint Cyr l’Ecole. With a sales area of 805m2, the new store features various attractive fresh departments, such as fresh produce islands, a corner with freshly squeezed juices, and a premium food-to-go area.

Open seven days a week, it also offers customers an extensive choice of quality wines and beers, as well as non-food items such as stationery, newspapers and magazines. SPAR France has included several extra services, such as home deliveries, an ID photo booth, free Wi-Fi, courier expedition and collection point, and soon also a post office desk.

SPAR France is pursuing an active expansion strategy within the neighbourhood and convenience retail segments. By operating world-class retail stores, such as the supermarket opened in Saint Cyr l’Ecole, SPAR is bringing personal customer service and high-quality products to an increasing number of consumers. The new SPAR store openings meet the need for proximity grocery options at a time when supporting local communities has acquired a distinct importance.

Saint Cyr l’Ecole is a municipality located 21,4km from the centre of Paris. It is well-serviced by the Saint-Cyr station for the urban railway network of Paris, the RER, and two suburban rail lines.

Source: SPAR France

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About SPAR France

SPAR was introduced to France in 1955 with current partner, Casino Group, being granted the licence to operate the brand in the 1990s. There are ongoing developments in relation to both the store formats and the customer offer. As a result of the scale of Casino operations, SPAR has benefitted from the existing distribution network and has expanded nationwide.

Shoppers continue to favour local produce and products as well as neighbourhood stores. The SPAR concept, operated primarily by independent retailers, fits this trend and has seen a rejuvenation of its offer.