SPAR expands EUROSPAR portfolio in Tromsø, Northern Norway

December 21, 2020 IN THE CATEGORY: Store openings

SPAR Norway has expanded its store portfolio with the opening of a new EUROSPAR Supermarket in Tromsø, Northern Norway, at the end of November. With a sales area of 1072m2, EUROSPAR Storgata supermarket's highlights include a high-quality delicatessen department as well as an extensive fruit and vegetable section. For customers looking for convenient meal solutions, the new store offers a vast food-to-go assortment.

This new EUROSPAR Supermarket uses cutting-edge digital technology with price tags and screens that are integrated into the decor both instore and on the façade.

Customers can use a handheld device called Zebra to scan these price tags and screens, boosting customer experience. The software used here is fully integrated into SPAR Norway’s back-office systems.

High footfall
Tromsø is known as a cultural hub for the region, with several festivals taking place in the summer. Housed in a newly constructed building with offices on the floors above, the store attracts a high footfall. Store manager Knut Hansen and a team of 37 talented EUROSPAR employees run the store.

2020 has seen SPAR Norway open a range of supermarkets in highly strategic locations, including Lysaker Harbour and Momarken.

Read more about SPAR Norway.

About SPAR Norway

NorgesGruppen ASA is the parent company of SPAR Norway and is the market leader in the Norwegian grocery market. The SPAR licence for Norway was signed by NorgesGruppen AS in 1984. In February 2013, NorgesGruppen purchased 49% of the Dagrofa Group – the licence partner operating the SPAR Brand in Denmark. SPAR Norway operates two retail formats: EUROSPAR and SPAR. 

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