SPAR Denmark opens another state-of-the-art store in Copenhagen

July 8, 2021 IN THE CATEGORY: Store openings

SPAR Denmark has opened its sixth store in the capital city. The new store is located in the popular residential area Fredriksberg, next to the local High School and the Copenhagen Business School. This SPAR Supermarket brings an expanded range of to-go, healthier choices, and local products to this vibrant area of the city.

Instore offer

With a sales area of 538m2, the SPAR Supermarket has a convenience section which includes the food-to-go department. An extensive choice of fruit and vegetables, fresh juices, and a large selection of locally sourced products are also available. Highlights of the store include the fish counter, butchery, bakery and delicatessen departments. Five full-time team members and 20 part-time employees ensure high-quality customer service.

SPAR Natural

Customers can enjoy a good selection of SPAR Natural products. Developed by SPAR International, this range meets growing consumer demands for healthier and more sustainable food choices. The range focuses on vegan and vegetarian solutions and offers organic, gluten-free, wheat-free, dairy-free, and sugar-free options.

CENSA Coffee solution

SPAR Fredriksberg has adopted SPAR International’s versatile, branded, CENSA Coffee solution. This successful implementation follows recent CENSA Café launches in several other SPAR countries and in SPAR St. Kongensgade, also in Copenhagen.

Sustainable solutions

SPAR Denmark is one of  13 SPAR countries cooperating with rapidly growing social impact company Too Good To Go. The partnership offers shoppers an innovative digital solution targeted at reducing food waste, particularly for fresh foods and short shelf-life items. SPAR Fredriksberg has implemented this service, enabling shoppers to purchase food products nearing their sell-by date at a reduced cost.

SPAR Fredriksberg has also implemented the platform “WhyWaste”, by which team members know when articles are nearing their sell-by date, helping to keep waste to a minimum.

Source: SPAR Denmark

Read more news from SPAR Denmark.

About SPAR Denmark

SPAR Denmark was founded in 1954 when Danish retail company, Dagrofa, was granted a licence to operate the brand in the market. In 2013, NorgesGruppen purchased 49% of the Dagrofa Group. This led to a major restructuring of the retail business, strengthening the SPAR Brand in Denmark.

SPAR Denmark has more than 130 supermarkets spread across the country, positioning itself as the largest independent retail chain in the market. Its headquarters are in Ringsted. Over the past years, SPAR Denmark has implemented a robust expansion plan focused on opening new stores in the capital city and larger cities nationwide.