Barista Bar has launched a brand new digital overhaul of their loyalty scheme with the My Barista Bar Rewards+ app, while also revamping its website, and launching a new online store where customers can purchase the popular Barista Bar branded merchandise.
Download imageHenderson invested £250,000 on digital upgrades of the Barista Bar brand. As part of the upgrades, a new digital loyalty app, website and e-commerce store was developed to better align with growing consumer demand for digital transactions.
The brand’s coffee rewards loyalty app aims to digitise its loyalty scheme and improve communications with users. It enables customers to collect stamps when making their purchases, with every tenth stamp resulting in a free beverage. Customers receive two stamps per purchase when using a reusable cup.
The updated website and new online store will allow shoppers to purchase branded products, reusable cups and merchandise made in partnership with Ballymena company, Ted & Stitch.
Established in 2015, Barista Bar has more than 600 self-serve coffee machines across the UK, primarily in SPAR and EUROSPAR stores across Northern Ireland. The company has invested over £14 million in the Barista Bar brand over the last nine years and sold 12 million hot beverages in 2023.
In October, Barista Bar signed a £2.5m distribution deal with CJ Lang & Son to roll-out its self-serve coffee machines at more than 100 SPAR stores and independent retailers in Scotland. When completed, the roll-out will bring Barista Bar’s total UK footprint to 730 units.
Source: Henderson Group
Read more about SPAR UK
The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.
