First SPAR store in line with new license model opens in Denmark

September 20, 2022 IN THE CATEGORY: Store openings

  • Esben Keller, Dagrofa’s Director of the chains SPAR, Min Købmand and Let-Køb

    Download image

The first SPAR Supermarket based on SPAR Denmark’s new license retailer model has opened on the Isle of Funen. In February 2022, the company launched a new strategy to attract more retailers and thereby further grow the brand's presence. Core to the new license model will be to share earnings with retailers, ensuring continuous retail development.

First SPAR license store has opened on Funen

28-year-old Jeppe Gregersen is the first SPAR licensee in Denmark to open a store following the new concept which he believes is an attractive option. “I have always dreamed of becoming a retailer with my own store, and that dream has come true”, he said. Jeppe has already earned his start-up capital of DKK 250,000 (€33,615) after just three months of trading. The license model not only includes extensive support from SPAR Denmark but also provides an opportunity for retailers to put their personal stamp on the store.

SPAR Denmark expects to open two more of these stores this year and up to ten over the next two years. One of the stores to open this year is located in the metropolitan area of Copenhagen, namely a SPAR Supermarket being built from scratch. SPAR Denmark already has three stores in central Copenhagen, Frederiksberg, and Copenhagen’s Sydhavn.

New retail strategy

Esben Keller, Dagrofa’s Director of the chains SPAR, Min Købmand and Let-Køb, said that all three chains experienced growth during the pandemic, with SPAR increasing its market share. Dagrofa is therefore in a strong position to launch this new retail strategy.

“The license model provides an opportunity for more grocery talents to run their own store, with Dagrofa taking a larger share of the financial risk. The company will also be responsible for a larger share of the accounts, allowing the retailer to concentrate on the store, its customers, and the local community”, said Esben Keller.

As a licensee, a retailer needs a start-up capital of DKK 250,000 (€33,615), whilst Dagrofa assists with premises, inventory, and concepts, which can cost up to several million DKK.

Source: Dagrofa

Read more news from SPAR Denmark.

About SPAR Denmark

SPAR Denmark was founded in 1954 when Danish retail company, Dagrofa, was granted a licence to operate the brand in the market. In 2013, NorgesGruppen purchased 49% of the Dagrofa Group. This led to a major restructuring of the retail business, strengthening the SPAR Brand in Denmark.

SPAR Denmark has more than 130 supermarkets spread across the country, positioning itself as the largest independent retail chain in the market. Its headquarters are in Ringsted. Over the past years, SPAR Denmark has implemented a robust expansion plan to open new stores in the capital city and larger cities nationwide.