The V-Label is an internationally recognised, registered symbol for labelling vegan and vegetarian products and services. For consumers, it is a reliable and straightforward guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.
Designed in Italy in the 1970s, the V-Label was presented to the European Vegetarian Congress for the first time in 1985 by the Italian Vegetarian Association. The V-Label aims to promote a change in eating habits and lifestyles, encouraging greater awareness of food. It also aims at promoting personal physical well-being, as well as the welfare of the environment and animals.
“Transparency is essential for establishing a trust-based relationship with our customers. We believe that implementing the V-Label is an important step towards a continuously growing customer group who are typically well-informed and aware of product features and safety”, said Michela Cocchi, Private Label Development and Brand Manager for DESPAR Italia.
SPAR Italy’s new SPAR Vital Drink Yoghurt has 70% plastic packaging and 10% less sugar
DESPAR Italia has relaunched its DESPAR Vital Drink Yoghurt. Its newly designed, fully recyclable packaging uses 70% less plastic than its predecessor. Made with 100% Italian milk from traditional mountain pastures, the new yoghurt contains also 10% less sugars (20g versus 21.8g). Containing healthy fibres, lactic ferment and only natural flavouring, the DESPAR yoghurt drink is available in the flavours banana, strawberry, forest fruit and peach.
The DESPAR Vital brand comprises products that can contribute to health and wellbeing because of their nutritional benefits within a balanced diet. They promote healthy lifestyles and are sought-after because of their good price-quality ratio, as well as great taste.
DESPAR Italia private labels are made available to SPAR Partners worldwide through SPAR International.
Source: SPAR Italy
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About SPAR Italy
SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.
The DESPAR Partners operate stores under three formats: DESPAR neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.