A large part of Sardinia’s revenue derives from tourism, an industry that is still struggling with huge losses. Since the start of the COVID-19 outbreak, many people in this industry have lost their source of income.
The initiative, called ‘Together for Sardinia’, aims to support households in need, by donating products or financial support. This charity campaign sees the involvement of 12 large local businesses in the agri-food sector as well as several retail companies, in a partnership with NGOs Caritas and the Italian Red Cross.
Customers at retail stores will be able to purchase a basket of local foods at a discounted price. The basket comprises staples such as tuna, cheeses, olive oil, pasta, and preserves. In total, 5% of the sales income will be donated to support local households in need.
The campaign will run from 8 June until the end of July.
Source: DESPAR Italia
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SPAR Italy was first granted the licence to operate the SPAR Brand in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in the country. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.
The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.