SPAR’s pioneering role in the sport recognised by Athletics South Africa

March 8, 2024 IN THE CATEGORY: Sport sponsorship

  • Mpudi Maubane, SPAR South Africa's national PR, communications & sponsorships manager with the Athletics South Africa sponsorship recognition award.

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Athletics South Africa (ASA) recognises SPAR South Africa's monumental and enduring contribution to athletics, honouring the retailer with a special recognition award.

ASA President James Moloi presented the prestigious accolade at the ASA 2023 Awards dinner, acknowledging SPAR’s unparalleled dedication to the sport.

Supporting Women’s Athletics

Accepting the award on behalf of SPAR South Africa, Mpudi Maubane, National PR, Communications, and Sponsorship Manager, expressed deep gratitude for the acknowledgement from ASA. She emphasised the intrinsic value of the partnership between SPAR and ASA, citing the retailer’s 35-year sponsorship of women’s road running as a testament to their long-standing commitment.

“SPAR’s sponsorship has been a cornerstone of women’s road running, making us one of ASA’s longest-standing sponsors,” stated Mpudi Maubane. She highlighted the transformative impact of SPAR’s investment, not only in empowering women but also in promoting a healthy lifestyle. The sponsorship has provided a platform for talented South African and African women to shine on both national and international stages.

SPAR Women’s Challenge Series

Central to the retailer’s commitment is the annual SPAR Women’s Challenge Series, a series of 10km races and 5km fun runs held across South Africa. Renowned as the world’s largest women-only series of races, it serves as a testament to SPAR South Africa’s dedication to women’s athletics. The sponsorship extends to the prestigious SPAR Grand Prix, acting as a motivational platform for women to compete at the highest level. Many elite runners who have graced the SPAR Grand Prix stage have achieved remarkable success nationally and internationally.

As SPAR continues to pioneer women’s athletics through its ongoing programmes, this acknowledgement from Athletics South Africa underscores the profound impact and lasting legacy of SPAR’s commitment to the sport.

Source: SPAR South Africa

Read more about SPAR South Africa.

About SPAR South Africa

SPAR South Africa was established in 1963. It operates four retail formats: SPAR neighbourhood, SPAR Express (operated in conjunction with Shell as a petrol forecourt store), KWIKSPAR (which focuses on convenience in city centres and high footfall locations), and SUPERSPAR Supermarkets (similar to EUROSPAR in offer). 

SPAR South Africa grants sub-licences to independent retailers to operate stores under one of the four formats, with almost all the current store portfolio being independently owned.