Tracie Horner with her Sales Assistant of the Year AwardDownload image
Tracie Horner from SPAR Carrowdore in Co. Down has been revealed as the overall winner of the 2016 Sales Assistant of the Year award, while Michelle Chamberlain of SPAR Knight Street, Pinchbeck, was named the deserving winner of the multiple symbol sector.
Convenience Store magazine’s Sales Assistant of the Year Awards are now in their 36th year, and are designed to achieve recognition for all hard-working store assistants and to reward those who excel.
Tracie was chosen because of her personal charm and commitment to customer service, her contribution to the store’s business success, and her capacity to embrace change with enthusiasm. Tracie sets herself the challenge each day of making sure every customer she serves leaves the shop with a smile on their face. Under her supervision she has managed to both increase sales and reduce waste in the store’s crucial fresh produce department, and is already involved in planning how the section will evolve when the store is being enlarged.
Tracie said: “I couldn’t believe it when they called out my name. All the other finalists were such lovely girls and all were very worthy winners. This has been just a wonderful event, from the lovely people, to all the attention to detail in looking after me, the whole experience has been wonderful, and to win this award is just the icing on the cake.”
Michelle Chamberlain also said: “This has definitely given me a confidence boost, I just can’t believe it. This certificate is definitely going up on the store wall.”
Convenience Store editor, David Rees, added: “With five such outstanding individuals to choose from, this was always going to be a very difficult decision for the judges. But Tracie’s high standard of work, dedication to the store and the local community coupled with engaging personal charm meant that she is the epitome of the perfect sales assistant and a very worthy winner of the accolade, Sales Assistant of the Year 2016.”
Tracie and Michelle were both awarded £500 in prize money for reaching the finals and winning their respective categories, with Tracie also receiving a further £500 and trophy for being the overall winner. The winners were announced and celebrated during a grand ceremony, which took place at London’s Dorchester Hotel.