SPAR UK steps in to support Millom Striders 10k Race and Family Fun Run

May 17, 2022 IN THE CATEGORY: Responsible retailing, Sport sponsorship

SPAR UK regional partner James Hall has stepped in to sponsor the upcoming Millom Striders 10K Lighthouse Road Race and Family Fun Run event taking place this month.

Runners from right across Cumbria and beyond are expected to line up in Millom for the start of the event on Sunday 29 May – the first major race the running club has been able to hold since restrictions brought in by the pandemic were eased.

The start and finish of the race will be at the Ski Bar on the site of the picturesque Port Haverigg Marina Village Holiday Park, and as well as the main race at 11am, a Family Fun Run will kick off proceedings an hour earlier at 10am. Participants do not need to be a member of the Millom Striders and it is open to runners of all abilities.

The profile of the event has been boosted after Tony and Emily Barrow of Wharton’s Garage and SPAR store in Millom joined forces with James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for Northern England, to sponsor the event. This includes race bib sponsorship, food and water at feed stations, and branding at the start and finish line.

The Millom Striders Running Club was founded in 2018 by a group of regulars who initially met at the Millom Parkrun. The club received England Athletics affiliation in December 2018.

Andrew Rigg, Chairman and one of the founding members of the Millom Striders, said: “We’re thrilled SPAR has come on board to support our event. It has been a challenging time for clubs and societies recently, but 2022 has started well for us with some strong performances in our junior ranks which is a growing area of our membership.  Event timing is included as part of the entry, and all entrants who finish the Lighthouse 10K Race will receive a medal. More details on the event can be found at when you search ‘Millom Striders’.”

Tony Barrow, of Wharton’s Garage, said: “Millom is a really close-knit community, and we are more than happy to show our support for grassroots events like the Lighthouse 10K. I know that supporting communities is important to SPAR as a brand too, and we’re thrilled that James Hall & Co. Ltd has agreed to jointly sponsor this event. The company has been really good to us as a business over the last 15 years. Millom really is a beautiful backdrop for a race to take place, so we are really looking forward to seeing as many people as possible on the start line.”

Source: SPAR UK

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The UK became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. As a result, there are now five regional partners in the UK. A central office in London provides national marketing and buying services for the group.

SPAR has led the highly competitive convenience market in the UK for many years. Always innovative, the five regional partners continue to grow the brand. SPAR UK comprises independently owned licensed retailers and company-owned stores. These include forecourts, airports, train stations, city centres, and local neighbourhood stores.

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