SPAR UK regional partner unveils new food-to-go concept in Aberystwyth, Wales

February 23, 2022 IN THE CATEGORY: Store openings

SPAR UK regional partner A.F. Blakemore has launched a new concept store in Aberystwyth. Reopened on 18 February following a substantial refurbishment, SPAR Aberystwyth on Terrace Road includes several exciting new and innovative food-to-go developments.

The 270m2 store accommodates a new food-to-go concept called ‘Eat Some…’. Inspired by street food vendors, small concession brands offer a range of innovative food solutions all under one roof. The new food brands include The Grill, WhirlyBird, Prego!, Oh So Toastie, Shake Waffle & Stroll and Soup & Spuds. These new brands are exclusively owned by A.F. Blakemore.

Also available is a fresh fruit juicing service, sandwiches made daily instore from dailyDeli, a fresh meat range from County Bridge and an increased range of chilled foods, fresh produce and flowers.

Food-to-go concept

The SPAR regional partner reports  ‘Eat Some…’ is the first of its kind food-to-go concept to open in the UK and offers local shoppers a variety of exciting great food to take away.

There are six individual food brands available from the specially designated area within the store. The range of food-to-go products is handmade instore and freshly prepared at the counters. 

Shoppers can enjoy succulent rotisserie chicken from WhirlyBird and authentic Italian pizza to go from Prego! The Grill has tasty meat and vegetarian products ready in wraps or bowls. Shake Waffle & Stroll brings a touch of the American diner with sweet shakes, waffles, coffee, and hot drinks. Soup & Spuds offers a satisfying menu, and Oh So Toastie has six different tasty toasties with several side options. The ‘Eat Some…’ foodcourt is open from 7 am to late.

Exciting new additions

At the opening of the new SPAR store, Blakemore Retail Managing Director Matt Teague said: “We are very excited to be opening our newly refurbished SPAR store in Aberystwyth. We know the local community will enjoy the exciting new additions to the store.

“Our ‘Eat Some…’ food-to-go concept offers shoppers a breadth of solutions catering for all tastes. We are sure the increased range of fresh foods in the store will also be a big hit.”

SPAR Aberystwyth Store Manager Mike Grasham said, “Our team has worked really hard to offer the local community a fantastic new and exciting store. We have always worked hard to deliver great customer service.”

“We are sure our shoppers will love what we’ve done to the store and will enjoy the huge variety of food-to-go, fresh and chilled products now available. We are also delighted to welcome 23 new staff members to the store”, Mike Grasham added.

SPAR Aberystwyth will be open 24 hours a day, seven days a week, and now employs 45 local team members.

Source: SPAR UK

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The UK became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. As a result, there are now five regional partners in the UK. A central office in London provides national marketing and buying services for the group.

SPAR has led the highly competitive convenience market in the UK for many years. Always innovative, the five regional partners continue to grow the brand. SPAR UK comprises independently owned licensed retailers and company-owned stores. These include forecourts, airports, train stations, city centres, and local neighbourhood stores.