SPAR Denmark has reopened the store in the coastal town of Rørvig, welcoming customers to a modern new supermarket designed to serve residents and visitors alike.

The opening day attracted a strong turnout from the local community, with residents gathering to celebrate the return of SPAR to the town and welcome the new store.

SPAR Rørvig is operated by local retailer Henrik Købke Søeborg, who already operates another SPAR store in the area. Drawing on his extensive knowledge of the local community, Henrik and his team have created a shopping destination that combines modern retailing with the personal service and local connection that are central to the SPAR brand.

The new supermarket has been designed to reflect the character of Rørvig, creating a contemporary shopping environment that blends with its surroundings while meeting the needs of local customers.

Customers can choose from a wide range of fresh fruit and vegetables, organic products and speciality items, alongside an extensive wine department offering both everyday favourites and carefully selected premium wines.

Beyond providing a comprehensive grocery offering, SPAR Rørvig is designed as a community hub where locals and visitors can meet, shop and connect.

“At SPAR, we are passionate about supporting local communities, and I know the residents have missed having the SPAR store on Smedestræde in Rørvig. We are delighted to see SPAR return in a brand-new, modern location, and we are pleased that Henrik Søeborg is leading the store. Just last year, Henrik was named SPAR Retailer of the Year. He is an exceptionally talented retailer and has built a strong team. I am confident they will create a fantastic store for both local customers and the many visitors staying in the area’s holiday homes,” said Kent Riis, Chain Director of SPAR Denmark.

The opening of SPAR Rørvig increases the number of SPAR stores in Denmark to 140, highlighting the continued strength of the SPAR brand and its commitment to serving communities across the country.

Source: SPAR Denmark

Read more about SPAR in Denmark.

About SPAR Denmark

SPAR Denmark was founded in 1954 when Danish retail company Dagrofa was granted a licence to operate the SPAR brand in the market. In 2013, NorgesGruppen purchased 49% of the Dagrofa Group. SPAR Denmark has strengthened the customer experience in stores, continued the modernisation and digitalisation of stores, and actively supports local producers.