SPAR UK partner support for Wylam on Wheels cycle event continues

September 15, 2023 IN THE CATEGORY: Sport sponsorship

After its inaugural success in 2022 raising £5,000 for the community, the Wylam on Wheels cycle event returns to Northumberland’s roads this month. SPAR UK regional distributor James Hall & Co have again committed to support the event.

Organised by the Wylam Sprockets Cycling Club, cyclists of all abilities will roll out of Wylam Jubilee Playing Field for the event on Sunday 17 September, tackling a choice of four different routes.

Diverse routes

The Tyne Valley will be the backdrop for a ‘Couch to 25km’ route, a hillier ‘Challenger 60km’ route for those who cycle regularly, and a new ‘Super-Challenger 100km’ route for cyclists who want the toughest of challenges.

Those participating will cycle on a fully signposted and marshalled route, with feed stations along the way and mechanical assistance on the day if required. The cost of entering the cycle event is £20 for adults and £5 for children who must be accompanied by a participating adult.

Also incorporated into the event this year is the Wylam Waggonway, an off-road route that is free of charge and open to cyclists of all ages and abilities. All types of bikes are welcome for the 6.3km route including adapted bikes for wheelchairs.

An afternoon tea follows after the cycling, alongside live music entertainment from the Wild Women of Wylam. All funds raised on the day will go to the Wylam Jubilee Playing Field. Detailed information about the Wylam on Wheels event can be found on their site.

Continued sponsorship

For the second year running, the event is sponsored by James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for the North of England.

Longstanding SPAR independent retailer Doug Bergstrand, who has a SPAR store in Wylam, is also providing a sponsorship contribution to the event.

Sarah Grainger, from the Wylam Sprockets, said: “We have been gearing up for the return of Wylam on Wheels for weeks and we are excited for the big day. It is a great, sociable, community get-together as well as a cycling event. We are hoping to repeat the tremendous success of last year which saw us raise thousands for the playing field.

“We are very grateful to SPAR for renewing its sponsorship of the event, and to Doug for his support too. The playing field is the village’s jewel in the crown, and it is fantastic that SPAR appreciates the value that it brings to community life in Wylam.”

Tom Murphy, Marketing Manager at James Hall & Co. Ltd, said: “We are more than happy to continue our sponsorship of Wylam on Wheels. We were delighted to hear the event was so well attended and raised so much money for Wylam last year.

“At SPAR, we understand the contribution of these events to community life. Together with Doug we are looking forward to supporting Wylam on Wheels and are confident it will again be an outstanding success.”

Source: James Hall & Co. Ltd

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The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.

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