SPAR UK wholesaler A.F. Blakemore is partner of Glamorgan Cricket

June 21, 2024 IN THE CATEGORY: Sport sponsorship

SPAR UK wholesaler A.F. Blakemore announced a new community initiative, becoming a partner of Glamorgan Cricket for the next two seasons. This exciting partnership highlights SPAR UK’s ongoing commitment to supporting sports and nurturing community spirit.

Official partner

As an official partner of Glamorgan Cricket, the SPAR brand will be prominently displayed on the back of the team shirts, worn by players of Glamorgan’s first team across various competitions. This partnership was launched with the unveiling of the new shirt at the Vitality Blast match on Friday, 31 May.  

Power of sport

Sarah Ellis, Group Marketing Director at A.F. Blakemore, said: “We are thrilled to partner with Glamorgan Cricket, a team that embodies teamwork, dedication and passion – values that resonate deeply with our business. This sponsorship allows us to support the team and aligns with our mission to nurture our neighbourhoods through the power of sport.”

Supporting healthier lifestyles

SPAR UK’s wholesaler and Glamorgan Cricket will also collaborate on various community engagement activities and skills camps throughout the next two seasons. The cricket team supports its local community and is committed to developing the next generation of cricketers in Wales. This partnership with SPAR UK’s wholesale partner reflects both organisations’ commitment to promoting healthier lifestyles.  

Source: A.F. Blakemore & Son Ltd

Read more about SPAR UK


The United Kingdom became a SPAR member in 1956 when SPAR International granted a licence to utilise the SPAR brand to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR in the UK comprises independently owned and licensed retailers as well as company-owned stores.

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