SPAR sponsors U18 European Athletics Championships

June 20, 2018 IN THE CATEGORY: Sport sponsorship

There’s less than one month to go until the U18 European Athletics Championships gets underway in Gyor, Hungary on 5 July. A principal sponsor of European Athletics since 1996, this is the first time SPAR will sponsor the U18 Championships, being held for only the second time.

SPAR International is partnering with SPAR Hungary to support the close to 1,000 athletes participating in the event, which runs from 5 – 8 July. These young athletes will represent a total of 48 countries and for many of them, the Championships will be their first taste of international competition.

Open to athletes born in either 2001 or 2002, the U18 Championships will be held at the Radnoti Street Sports Centre, with the city of Gyor providing a splendid backdrop.

Local SPAR support

SPAR Hungary will provide substantial on-the-ground support at the U18 Championships with its SPAR tent offering own brand product tastings and many fun, educational games for kids. The SPAR Partner will also supply event volunteers with 1,500 goodie bags containing a SPAR enjoy sandwich, fruit and a healthy drink.

Events like this not only increase awareness of the SPAR Brand globally, they also provide opportunities for SPAR Partners to generate exciting marketing campaigns. In the lead up to the Championships, SPAR Hungary has marketed the event on its various social media channels, in its Newsletter and through instore promotional leaflets and posters – helping to create awareness and support for the local athletes.

The U18 Championships is sure to provide an exciting few days of competition, so save the date and don’t miss out on seeing this new generation of athletes set some outstanding new records.

Visit the official website for more information.

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