SPAR Shandong new store openings showcase best of multi-format portfolio

June 24, 2021 IN THE CATEGORY: Store openings

SPAR China partner Jiajiayue opened three new stores in Shandong and Hebei over the course of May and June. Seamlessly meeting the needs of local shoppers, these new locations include a premium supermarket, comprehensive hypermarket, and an express convenience store. Thanks to SPAR’s global sourcing and procurement channels, the stores include a wide range of international foods and premium wines, as well as innovative shop fittings.

On 29 May, a high-end boutique supermarket opened on the first floor of Rongchuangmao Plaza, Jinan City. SPAR Rongchuangmao Plaza store incorporates internationally advanced store design concepts, creating a practical and pleasant store environment. 

SPAR Shandong sources high-quality domestic products, including seasonal produce and fresh seafood, from more than 1,500 cooperative agricultural bases. The store offers e-grocery store-to-home services, including 30-minute delivery within a 3 km radius of the store.

SPAR Express

On 29 May, the SPAR operator also opened a SPAR Express convenience store with a sales area of 229m2. Located near a popular scenic spot, the SPAR Express stocks snacks, fresh produce, hot and chilled beverages, and other convenience foods to meet the needs of tourists and passers-by.


On 4 June, SPAR Shandong opened its seventh high-end SPAR Hypermarket in Zhangjiakou, Hebei. The SPAR Xuanhua Huangcheng Bridge Store provides daily necessities such as fresh produce, meat and seafood, dry goods, as well as home and personal care products on a total area of 5,700m2.

Beyond locally sourced fresh produce and seafood, the store also supplies many local Zhangjiakou specialities, including wild mushrooms, milk tea, and various local noodle varieties.

Source: SPAR China

Read more about SPAR China

About SPAR China

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province. This was followed by the addition of more partners. SPAR currently has partners in seven provinces: Shandong, Guangdong, Beijing, Sichuan, Henan, Hebei, and Yunnan.

The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. This partnership is in line with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners, whilst part of a leading international group, maintain 100% local ownership.