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SPAR Shandong continues store opening streak focusing on instore innovations

January 28, 2021 IN THE CATEGORY: Store openings

  • On 18 December, SPAR Shandong opened a new hypermarket in Shibo Shopping Centre in Hebei’s Zhangjiakou.

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  • On 25 December, SPAR Shandong also unveiled a new lifestyle store at Wangfujing Shopping Centre in Dongying.

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  • On 25 December, SPAR Shandong also unveiled a new lifestyle store at Wangfujing Shopping Centre in Dongying.

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SPAR Shandong continued its store opening streak during the last month of 2020 with the opening of hypermarkets in the cities of Zhangjiakou and Dongying. Located in the northern Chinese provinces of Shandong and Hebei, the new hypermarkets offer customers complete grocery assortments including daily staples, fresh seafood, delicatessen, and premium meats. Thanks to SPAR Shandong’s innovative farm-to-fork sourcing programme, both stores are stocked with the best in fresh, local produce.  

Shibo Shopping Centre
On 18 December, SPAR Shandong opened a new hypermarket in Shibo Shopping Centre near the high-speed railway station in Hebei’s Zhangjiakou. In addition to a vast underground parking facility, the hypermarket covers a total sales area of 11,000m2. The new hypermarket features the highest quality fresh produce, meat, seafood, deli, and daily supplies. 

SPAR Shandong is also innovating around the needs of their younger customers. In the SPAR Shibo store, a Toy Zone with a vast range of branded toys and figurines creates a new shopping experience. 

Tapping into new retail technology
SPAR Shandong customers can shop online via an app. Like SPAR Dinghao Plaza store, SPAR Shibo uses a suspension shelving and distributing system to facilitate digital ordering, meaning each order can be picked and packed within 5 minutes.

Thanks to these advances, customers can often receive their groceries within 30 minutes after they place their order. Instore, electronic shelf labels (ESL) help curb material costs and create a more engaging shopping experience.

Wangfujing Shopping Centre
On 25 December, SPAR Shandong also unveiled a new lifestyle supermarket at Wangfujing Shopping Centre in Dongying. The SPAR Supermarket covers a sales area of 2,000m2, providing shoppers with high-quality products and services at value prices. Dongying Wangfujing Shopping Centre includes four floors of creative facilities, shopping, entertainment, and casual dining.

Vegetables and fruits available at the store are supplied from over 1,500 local farmlands through a farm-to-store programme. This direct sourcing initiative helps SPAR Shandong cater to shoppers’ needs while supporting local farmers and fresh producers.  

In a rapidly changing retail landscape, the SPAR Shandong team continues to expand its presence with quality products and services and innovative store concepts.

SPAR Shandong opened a number of stores during the second half of 2020, including Dinghao Plaza store.

Source: SPAR China

Read more about SPAR China


About SPAR

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province. This was followed by the addition of more partners, and now SPAR has partners in seven provinces: Shandong, Guangdong, Beijing, Sichuan, Henan, Hebei, and Yunnan.

The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. This partnership is in line with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners, whilst part of a leading international group, maintain 100% local ownership.