SPAR announces sponsorship of the 2024 European Athletics Championships in Rome

April 23, 2024 IN THE CATEGORY: Sport sponsorship

SPAR proudly announces it is again the principal sponsor of the biennial European Athletics Championships, which take place in Rome from June 7-12 this year.

Held at the iconic Olympic Stadium in Foro Italico Park, this event marks 50 years since the Championships were hosted in Rome in 1974, and for the third time in Italy, having begun with the inaugural edition in Turin in 1934.

Since 1996, SPAR has been the steadfast principal sponsor of European Athletics, offering unwavering support despite a changing sporting landscape. This enduring partnership provides SPAR country organisations with a comprehensive set of tools which can be integrated across all communication and marketing platforms.

In an exciting musical collaboration, a song titled “#IgniteTheFire” is set to debut soon, featuring artist Grace Davies (@gracedaviesofficial). This project celebrates the passion, power, and performance of Europe’s top track and field athletes, highlighting the fire that propels their relentless pursuit of excellence. Moreover, it showcases how athletics can ignite inspiration in everyone, from elite athletes to grassroots runners and avid fans.

SPAR strives to foster an atmosphere of excitement and camaraderie throughout its store network about the 2024 European Athletics Championships. SPAR is pleased to continue its tradition of supporting athletics excellence throughout Europe.

For more information and updates on the upcoming Championships, visit the European Athletics Championships website or follow SPAR’s social media channels.