The memorable campaign saw children engaging in games and other exciting competitions during the Kids Fun Day and all participants went home with SPAR freebies.
In his comment on the SPAR Children’s Day Parties, John Goldsmith, Head of Marketing at SPAR Nigeria, said: “We are delighted to celebrate Nigerian children at this year’s edition of the SPAR Children’s Day Party campaign across the country at our various SPAR stores.
“As an organisation, we have always ensured that no part of the country is excluded from our outreach projects. We strive to give every child in Nigeria a happy and memorable experience whenever they come into contact with our brand. We believe in giving back to society and it gives us joy to put smiles on the faces of these children. The SPAR Children’s Day Party is a way of building the confidence of Nigerian children and developing their innate abilities.”
Other attractions at the events included cartoon characters, bouncing castles, train rides, face painting, essay writing, balloon giveaways, free product sampling, and more. There were also family competitions like a Dancing Contest, a SPAR Puzzle Game, Pass the Parcel, Pin the Tail on the Donkey, and Musical Statues. The winners of the various competitions went home with lots of goody bags and other prizes sponsored by SPAR Nigeria.
The SPAR Partner also joined up with Real-Time Films Festival to host a Kids Audition Session at SPAR Ilupeju on Children’s Day. After the audition, five children were shortlisted to be given the opportunity to pursue their acting skills.
Source: SPAR Nigeria
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About SPAR Nigeria
The SPAR licence for Nigeria was granted to the Artee Group in 2009, a leading retail operator in Lagos. Progress has continued throughout the years in developing the SPAR presence in Nigeria. SPAR Nigeria continually assesses the potential in the market and has developed the brand through a combination of new build and conversion stores, creating brand recognition amongst shoppers and local entrepreneurs able to supply local products to this organised retail network.