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SPAR Nigeria brings football to youth

July 3, 2018 IN THE CATEGORY: Community, Responsible retailing, Sport sponsorship

With the world focused on football, SPAR Nigeria has got into the spirit of things with a new campaign, the SPAR Football Challenge, aimed at bringing ‘the beautiful game’ to youngsters keen to emulate the stars they see on TV. The new campaign, focused on promoting exercise and skills development, is in line with the community engagement goals inherent to SPAR Nigeria.

The SPAR Football Challenge brings together all consumer groups, teaching them football skills in a fun and interactive way. The campaign is being run at six different SPAR Supermarkets located at Ilupeju, Lekki, Tejuosho, Port Harcourt Mall, Enugu Mall and Abuja Ceddi Plaza Mall. At each store, the car parking lots have been converted into football pitches complete with turf and goals.

Adding a competitive twist to the campaign is the School Challenge, which in Ilupeju alone has seen 30 teams of boys and girls aged 8-15 from 13 different schools compete to win some fantastic football equipment, including water bottles and food packs.

Opening up the challenge to the whole family, the campaign also includes Parents & Kids teams, teams for adults aged 18 and older, and teams of kids not taking part in the School Challenge. Many fun prizes have been made available as well as the provision of footballs and jerseys for the participants.

Speaking about the new campaign, John Goldsmith, Head of Marketing at SPAR Nigeria said: “Planning the SPAR Football Challenge has been a most rewarding task, one which we are keen to continue in the coming years. Throughout the preparation and execution, including the joy of announcing the winners of each category, this event has been fun not only for the participants but also for SPAR. The SPAR Football Challenge fits into our brand philosophy of “My Nigeria My SPAR” and provides an opportunity to give back to the communities we serve.”

The SPAR Football Challenge aims to inspire both young and mature sports enthusiasts to challenge themselves and test their skills. Most importantly though, it aims to bring SPAR shoppers together to foster a spirit of community and friendship, promoting the one-Nigeria dream through sport.

Source: SPAR Nigeria


About SPAR Nigeria

The SPAR licence for Nigeria was granted to the Artee Group in 2009, a leading retail operator in Lagos. Progress has continued throughout the years in developing the SPAR presence in Nigeria. The licensee has assessed the potential in the market and developed the brand through a combination of new build and conversion stores.