The SPAR Fechter supermarket in Niederndorf, Tyrol, Austria, is celebrating its 70th anniversary this year. Founded by Maria Fechter in 1956, the supermarket has been part of the SPAR Austria network from the very beginning. Today, the business is run by her son Hermann and his wife Christiane Fechter, who continue to serve the local community with dedication, expert advice and a welcoming shopping environment.

Maria Fechter was a forward-thinking entrepreneur. 70 years ago, she opened a general store of around 40m² in Niederndorf. From the beginning, she believed in the growth of the SPAR brand, which was launched in Austria in 1954. SPAR Austria founder Hans F. Reisch quickly impressed her with the new retail concept and strong service offer. At that time, several food retailers operated in the centre of Niederndorf. Maria Fechter often said that the 3% SPAR discount helped attract many loyal customers in the 1950s.

Expanded retail sales area

In 1968, the SPAR Fechter supermarket moved to its current location. In the 1990s, Maria Fechter’s son, Hermann Fechter, took over the business and gradually expanded the supermarket to 400m² of retail sales area.

In addition to fresh food, the supermarket offers a range of services for the local community, including home delivery and a drinks delivery service for events. The team places great emphasis on freshness and expert service. Customers can also order fresh snacks, party platters and pretzels for all kinds of occasions.

A strong partner for the regional economy

Hermann Fechter runs the SPAR supermarket together with his wife, Christiane, and employs 15 people. Some members of the team have worked there for decades.

The supermarket has partnered with regional producers for many years and offers a wide range of local products, including bread and pastries, eggs, meat, cheese and vegetables.

The SPAR Fechter supermarket is an important partner for the regional economy and, in turn, has relied on SPAR Austria as a fair and reliable partner for the past 70 years.

Source: SPAR Austria

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About SPAR Austria

The origins of the SPAR brand in Austria date back to 1954. The current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG, a 100% privately owned Austrian company. Company-owned stores operate throughout the country in the multi-format retail strategy developed since the 1960’s, whilst independent retailers operate under sub-license from SPAR Austria and continue building the brand’s presence.