SPAR Netherlands unveils plans for growth

December 7, 2016 IN THE CATEGORY: Store openings

Continued growth in the convenience format has enabled SPAR to roll out a number of city stores recently, with openings unveiled in the cities of Eindhoven, Zutphen, Breda and Zwolle. But there are new initiatives to increase the brand’s footprint.

New SPAR forecourt stores

In its latest move to grow the presence of the brand, SPAR Netherlands has entered into an agreement with EFR, the operating company of Texaco service stations in the Netherlands, to open SPAR forecourt stores.

In January 2017, the stores of three petrol stations will be converted to the SPAR Express format. The combination of direct food consumption with daily groceries is the starting point. The new forecourt stores will build on the existing SPAR City store concept, of which 28 are already operational in the Netherlands. The product range will be adapted to the needs of local residents and passers-by.

Amsterdam gains a young and ambitious SPAR retailer

Most recently, SPAR Netherlands launched a new city store on Kinkerstraat in Amsterdam, operated by Carlo Janmaat. This is the sixth SPAR City store to open in the capital.

Carlo is an enthusiastic young retailer, just 28 years of age. He is delighted to be running his own SPAR store in the country’s capital. Carlo has gained experience at several retail companies, visited many SPAR City stores and done extensive market research on the location of the store.

As with all SPAR City stores, the new Amsterdam store’s offer is mainly focussed on passers-by. The store is located on a busy stretch of road and includes a large variety of fresh convenience products as well as items for direct consumption such as sandwiches, smoothies and coffee with pastries. Additionally, the SPAR City store offers quick breakfast options, healthy lunch choices and convenient ready-to-eat dinners.

Share article on LinkedIn