SPAR marks 20 years as principal sponsor of European Athletics

July 8, 2016 IN THE CATEGORY: Sport sponsorship

The iconic Olympic Stadium in Amsterdam comes alive for world-class athletics event from 6 - 10 July.

7 July 2016: As the principal sponsor of European Athletics since 1996, SPAR International continues to build on its values of community, health and well-being through its sponsorship of the 2016 European Athletics Championships, the seventh Championships for which it is principal sponsor.

The 23rd European Athletics Championships was officially opened on Tuesday evening by his Royal Highness King Willem-Alexander and Svein Arne Hansen, the President of European Athletics, at the famous Museum square in Amsterdam.

This year’s European Athletics Championships sees almost 1,500 athletes come together to compete for the title of European Champion in their discipline across track and field. At this prestigious and internationally renowned competition, athletes will challenge themselves and each other in the hope of qualifying for the 2016 Olympic Games in Rio later this summer.

In addition to the anticipated 900 hours of television coverage, which will be viewed by over 350 million viewers, athletics fans the world over can access the free, livestream platform sponsored by SPAR.  Viewers in over 40 countries can watch the action live on their computer, mobile or tablet at

Managing Director of SPAR International, Tobias Wasmuht, said: “SPAR is delighted to celebrate 20 years as principal sponsor of European Athletics at this, our seventh championships. Our long standing international sponsorship is also amplified by our involvement at national and local level with SPAR taking an active role in promoting health and wellness in the communities we serve.”

SPAR International is keen to not only support professional athletes, but sporting enthusiasts of all ages and abilities. Fans attending the European Athletics Championships in Amsterdam will be able to visit the SPARK Kids Athletics Park where coaching and supervision will be provided through the Female Coaching Network (FCN). SPAR is delighted to be supporting future generations of athletes by providing coaching clinics with FCN to encourage young athletes and provide guidance for their parents.

Complementing the SPARK Kids Athletics Park is the SPAR Nutrition Zone – an area dedicated to promoting and encouraging healthy eating. Digital games about nutrition are available to download from the website

SPAR Netherlands recognises the possibilities that the European Athletics Championships being hosted in their country brings. It is proud to support the Johan Cruyff Foundation which encourages children of all abilities to take part in sport. A SPAR pop-up store in the Fan Zone will offer a range of SPAR Own Brand products with €1 of every product sold being donated to the Johan Cruyff Foundation.