SPAR Ireland promotes tree planting on national tree day

October 5, 2023 IN THE CATEGORY: Environment, Responsible retailing

SPAR Ireland, in partnership with the Tree Council of Ireland, calls on primary school children to take the pledge and plant a tree on SPAR National Tree Day, 5 October 2023. This year’s campaign, themed 'Nuts about Nature' aims to encourage children, parents, and teachers to connect directly with nature. They do this by planting one of the 2,000 Native Irish Hazel tree saplings available for free to primary schools.

Nuts about Nature

SPAR National Tree Day is a great opportunity for children and teachers across Ireland to step outside the classroom and foster a deeper understanding of trees and their role in nature. This year’s campaign focuses on the native Hazel tree, also known as Corylus avellana or Crann Coll. This species plays host to a diverse ecosystem and has a crucial role in supporting biodiversity. The tree is also the home for the campaign’s mascot, Sammy Squirrel.

Wider commitment

The campaign compliments SPAR’s wider ‘Team Tree’ activity and its commitment to plant 20,000 native Irish trees this year. This is one element of its year-long 60th anniversary celebrations.

Further instore celebrations will be held across the country this week about tree planting. A consumer competition offers SPAR shoppers the chance to win one of 25 children’s gardening kits.

Source: SPAR Ireland

Read more about SPAR Ireland

About SPAR Ireland

SPAR is one of Ireland’s largest convenience retail groups, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings. SPAR is part of leading retail and wholesale company BWG Foods UC and, with a presence in every county across Ireland, SPAR’s over 400 stores provide employment for 14,000 people locally.